April 22, 2023

Positioning Examples Series

A list member wrote in to ask for some examples of good and not-so-good positioning statements.

I’ve written about this at length previously, so I pointed them to this series of messages from October 2016:

1. Crystalizing Your Specialization
2. Laser-focused Positioning Statement Review 1
3. 3 Common Mistakes When Writing Your Laser-focused Positioning Statement
4. The 21 Positioning Statements
5. The 21 Rewrites
6. “Cheapest” Is Not The Unique Difference You’re Looking For
7. Your Awesome Replies To The 21 Rewrites

If you’re looking for a bunch of examples of positioning statements, this series is probably a good place to start.

Yours,

—J

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