Your awesome replies to the 21 rewrites...

Sent by Jonathan Stark on October 31st, 2016

Many of you sent in fabulous replies to the positioning statement rewrites email from Friday.

Here are some of my faves (slightly edited for clarity and anonymity):


I mocked most of the draft positioning statements that people sent in… Then I tried to write my own. Thanks for the wake up call :)


I love this! Took time to process my positioning statement because the revised one you did scares the shit out of me! This is all so good…so much growing happening right now. Thank you so much for taking the time to revise!!


Just to say thanks so much for taking the time to look at my LFPS. I really didn’t expect such a detailed response. I totally understand and appreciate your comments. I think the main take away is to focus on my clients, not myself. This is going to need more work on my part!


Thanks for these Jonathan! Super helpful and timely for me as I work on my positioning statement (I’m getting much closer to defining some productized services and defining my ideal client). Your critiques are going to help me stay away from some trouble areas :)


Thanks a lot, Jonathan. There are lots of golden nuggets here. And not only in my feedback, but in the other 20 examples too. Something I have just realised is the huge difference between high-value (e.g. consultant) and low-value (e.g. developer) words. Thanks again.


I can’t believe you went through so much trouble! Thank you so much. I love what you’ve done with mine! I’ll definitely have to give it a good round of thought and let you know how it’s going for me.


AMAZING! Thank you! :-) This has given me a huge amount of food for thought…I never thought to include X as a selling point but of course it is....AND that differentiator connects directly into our strategy of wanting to attract clients who are taking a more business-minded approach…


If you haven’t tried to write your laser-focused positioning statement yet, I urge you to give it a try. I’m willing to bet it’ll change the way you see your business. 

Yours,

—J

P.S. Do you need private assistance with your LFPS? I’m available for a small number of coaching calls each month… you can book a time here: https://expensiveproblem.com/call


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