May 20, 2026
Bananas
If bananas go from 29 cents to 89 cents, people probably buy fewer bananas.
Fine.
But you’re not selling bananas.
You are selling expertise.
That means the relationship between price and demand is less mechanical.
A $5,000 engagement might feel risky to one buyer and trivial to another.
A $25,000 engagement might scare off a tire-kicker, but attract a serious buyer who would have ignored the cheaper version.
A $500 offer might get lots of “interest” from people who were never going to buy anything meaningful from you.
This is why “lower price equals more demand” is too simplistic.
Sometimes yes.
Sometimes no.
Here’s the thing...
The question is not:
“What price will maximize demand?”
The question is:
“What price will attract more of the kind of people I want to work with?”
Yours,
—J