Best Of: Pricing Professional Services
10 of my most popular emails on how to stop trading time for money.
I've sent over 3,400 daily emails to independent consultants, freelancers, and other solo professionals. A lot of them are about pricing. Here are the 10 that hit the hardest, plus 3 bonus entries for good measure.
Inside, you'll learn:
- Why "value pricing" is simpler than you think (and why you're probably overcomplicating it)
- The one situation where I'd tell you NOT to value price
- How to set a price when your client makes decisions based on gut instinct
- Whether value pricing works for coaches, non-profits, and B2C
- The productivity trap that makes hourly billers sabotage their own income
- Why "billing" and "pricing" are not the same thing (and why the difference matters)
These aren't theoretical frameworks from a textbook. They're short, opinionated emails written to real people running real businesses.
Yours,
—J