Best Of: Positioning for Consultants
10 of my most popular emails on how to stop competing on price.
I've sent over 3,400 daily emails to independent consultants, freelancers, and other solo professionals. A lot of them are about positioning. Here are the 10 that hit the hardest, plus 2 bonus entries for good measure.
Inside, you'll learn:
- What positioning actually is (it's simpler than you think, and you're probably overthinking it)
- The "soggy" test that instantly tells you if your positioning is too vague
- Real examples of non-soggy positioning statements that work
- Three questions that will help you focus your positioning even if you feel stuck
- How to write a laser-focused positioning statement in one sentence
- Why the top three fears of specialization are completely overblown
- The critical difference between positioning and specialization (and why it matters)
These aren't theoretical frameworks from a textbook. They're short, opinionated emails written to real people running real businesses.
Yours,
—J