September 24, 2025

How do I generate more referrals?

We had a 30-minute hot seat this morning in Ditcherville with a member who wanted to generate more leads for his growing software dev shop.

We considered a range of lead gen approaches, ranging from cold outreach to piggybacking on conferences to answerbombing in online forums.

Ultimately, everyone on the call agreed that the best fit for this particular Ditcher was to pursue a systematic referral strategy.

This is a fairly unusual outcome because I’m typically not a fan of relying on referrals as a primary channel for new business.

However, in the case of this particular Ditcher, it made tons of sense.

Here are three reasons why:

With these three boxes ticked, putting a system in place to generate referrals is a no-brainer.

Yours,

—J

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