April 17, 2023

Considering Cold Outreach?

This week on TBOA, Rochelle and I break down the mysteries of cold outreach - what it is, when to do it, and how to do it.


Talking Points

How to think about cold outreach so you can practice (and get comfortable with) doing it on a regular basis.

Three situations where you can use a low-key form of cold outreach that is likely to be highly successful.

Why knowing exactly who your ideal client is makes cold outreach more effective and faster to leverage.

How to make cold situations warm(er) and more comfortable.

The surprising results from continuing to follow up, even beyond your comfort level.

Quotable Quotes

“Imagine an acquisitions editor from a big publisher sent you an email and said, ‘Hey, we’d like to talk about doing a book with you.’ That’s cold outreach, and I’m guessing you probably wouldn’t be bothered by it.”—JS

“I wouldn’t want to spend my whole day doing just cold outreach, but it’s really a fun part of building an expertise business.”—RM

“They’re not trying to take something from you, they are sending a highly relevant message to you for a very specific reason.”—JS

“The time that cold outreach makes the most sense is when you have something that’s potentially mutually beneficial.”—RM

“A great time to do (cold outreach) is when you’re inspired by something.”—JS

“The tighter you make that ideal client, the easier it is…to know what’s gonna light them up.”—RM

“The best time to do cold outreach is when you don’t need to do it—when it can be organic and serendipitous and genuine.”—JS

“The first thing I always try to do is to turn cold to warm.”—RM

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