December 3, 2024

SQL vs SQL... vs SQL?

A number of folks replied to yesterday’s message (i.e., SQL vs SQL) to let me know that SQL is also a common term in the marketing domain and in that space there is only one pronunciation.

Friend-of-the-list and fellow daily emailer, Erin Balsa put it like this (shared with permission):

If you say SEE-KWL to a marketer, they’ll laugh you out of the room. Because an SQL is a sales qualified lead, and it is ALWAYS pronounced ESS-CUE-EL. 😉

Good to know!

(I mean, it makes total sense... imagine someone pronouncing ICP as ICK-PEE? LOL!)

To reiterate the moral of the story from yesterday:

If you’re going to use the jargon of your target market, make sure you use it correctly.

Thanks for the replies, y’all :-)

Yours,

—J

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