December 4, 2024
Website Language
If you had to pick one language to use on your website, should it be...
- English?
- Spanish?
- Portuguese?
- French?
- Dutch?
- German?
Something else entirely?
Sorry, it’s a trick question.
There is no right answer.
Why?
Because it depends on what language your ideal buyer understands.
Here’s the thing...
It’s the same with jargon.
If they understand it, use it.
If they don’t?
Don’t.
Yours,
—J