August 16, 2024

All Else Being Equal

All else being equal, why SHOULDN’T your clients choose the cheapest option? They would be nuts not to!

You yourself would choose the cheapest option IF ALL ELSE WAS EQUAL!

The trick to getting great clients to happily pay you top dollar is to make sure that all else is NOT equal.

Here’s the thing...

If you want to raise your prices way above the “market rate”, you need to be DIFFERENT from your competition in a way that MATTERS to your IDEAL BUYERS.

ASIDE: This is one reason why it’s so important to know who your ideal buyers are. If you don’t know who they are, you can’t know what matters to them.

Yours,

—J

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