February 28, 2024

$5 Nosejobs

If you saw a flyer tacked up outside the grocery store that offered cosmetic surgery procedures for under ten dollars, what would you think?

1. What a great deal!
2. LOL! NOPE!!!

Here’s the thing...

Let me posit the following:

1. You want to sell advisory services
2. Advisors must be trusted to be effective
3. People don’t trust things that seem too cheap

Therefore...

You can’t discount your way to success as a consultant.

To put it another way...

The more you need your clients to trust you, the more important it is that you seem expensive to them.

Yours,

—J

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