February 27, 2024

For expertise-based business owners only

FYI - This email is only for independent professionals who make a living selling their expertise. If your revenue mainly comes from your knowledge and skills, I have a special invitation for you.

(If your income is primarily from physical products, app sales, SaaS, or other non-expertise offerings, I apologize for the interruption! You can safely delete this message without reading further.)

Here’s a question for you:

Does your website bring in leads every single day?

I sure hope so because that’s what it’s for!

If your website isn’t regularly bringing you leads, capturing subscribers, or selling products, the time has come to consider rewriting it.

But I know from talking to hundreds of solopreneurs that the idea of rewriting your website can feel overwhelming:

“How will I find the time to rewrite my website?”
“What could I possibly write that I haven’t said already?”
“What if my changes make things even worse?”
“Will my changes alienate existing clients?”

If these concerns sound familiar, I’ve got something for you...

Next Friday, I’m hosting a very limited private workshop that will teach you how to transform your website from useless to useful, one page at a time.

This is an advanced workshop for experienced professionals who want to start building a predictable lead generation machine instead of continuing to depend solely on a trickle of unpredictable referrals.

(Beginners, please use the free material on my website instead of applying for a spot in this workshop. Thanks!)

Workshop Highlights:

Real Insight on Websites: Learn what your website should and should NOT be.
Engaging Web Pages: Master the art of structuring pages that convert visitors into leads.
Effective CTAs: Discover the six calls-to-action that should be in every expert’s marketing toolbox.
Compelling Headlines: Craft headlines that capture attention and increase engagement.
Automation Tools: Integrate simple, no-code tools to automate the boring parts of your lead generation.
Niche Mastery: Specialize confidently without risking your business.

Because this workshop is brand new, I’m keeping it intentionally small — only 20 seats. This means you’ll get your questions answered by me, guaranteed.

This is more than a learning session; it’s a working session.

With only 20 seats available, you’re guaranteed personalized attention, ensuring your website begins to work for you, not against you. This workshop is your chance to generate leads consistently and escape your referral dependence.

If you’re interested in attending, here are a few important details:

This workshop is specifically for B2B expertise-based service business owners — freelancers, consultants, coaches, and other professionals. It is NOT for folks selling an app, a SaaS, or physical products.
It’s one time only — Friday, March 8th, from noon to 4:00 pm ET click here for your timezone
The four-hour event will take place in Zoom. It will be recorded, but the recording will only be shared with the folks who register.
This is a no-frills, serious working session. We will hit the ground running, so don’t be late. We’re not going to spend a lot of time on “warm and fuzzy” rapport-building at the beginning.
This isn’t for folks who want to sit back and watch me go through a slide presentation. Show up caffeinated and ready to work. Together, we will write actual copy that you can use on your website.
You must apply for a spot, and I’ll offer the 20 seats to the candidates who are the best fit. Once the 20 spots are filled, that’s it.
Sorry, no refunds. This is a one-time event, and space is limited. Please do not apply unless you’re 100% sure you want in.

The workshop is $497. I’m keeping the price low because this is a sneak peek at some new material I’m developing, and I’m looking to share it with a very small group of experienced business owners. Everyone who participates will be encouraged to provide feedback.

If you want to take advantage of the website approach I use to bring in new leads every day, all year round, I recommend you attend.

Click here to apply for a spot in this workshop

Questions? Hit reply. I’m here to help.

Looking forward to transforming your website into a lead-generating machine together!

Yours,

—J