March 28, 2023
Scaling the Soloist Business Model with Jonathan Stark and Rochelle Moulton
Longtime friend-of-the-list Erica Goode invited Rochelle and me to join her on Coaches, Consultants, and Money to talk about scaling a solo professional practice.
Here are the notes from Erica’s page:
Today, I interview Jonathan Stark and Rochelle Moulton, co-hosts of “The Business of Authority” podcast.
We discuss how you can still scale up your business using a solo-ist or solo consultant model, including:
- The business of scaling up and creating leverage without the agency model
- How to get past being paid per hour (creating leverage)
- Charging for the value your services bring to your clients
- Over time, creating optimized services
- Creating digital products packaging your expertise
- Common income plateaus and how to shift into a more profitable situation
- What to consider as you hit that plateau (one of them may seem pretty basic but is often overlooked!)
- Leverage and skills
- Revenue
- Lifestyle
- A crucial mindset shift the small business owner has to make in order to scale
- The difference between value pricing and project pricing
- The “upper limits” of running a solo business - and does it matter?
“Hourly billing punishes expertise.” - Jonathan Stark
“Flexibility is the new wealth…” - Rochelle Moulton
Sharing is caring!
If you enjoyed this episode, please let Erica know and share it with a few friends who might find it useful. Thanks!
Yours,
—J