How To Keep Producing Killer Content

Sent by Jonathan Stark on June 17th, 2019

This week on TBOA, Rochelle and I answer the question: “How can you keep producing killer content?”

Talking Points

How to measure engagement
What’s repeatable about going viral
Knowing your audience
Understanding your audience’s baseline knowledge
Terminology
How often you should put out content
Why you should write every day
How often podcasts and videos should come out
Separating what you have to do from what adds value but isn’t strictly necessary
People trust videos more if they’re more natural

Quotable Quotes

“Killer content is content that engages your ideal audience.” –RM

“If you know who you’re talking to, it dramatically increases the odds of being able to help them.” –JS

“If you go from publishing weekly to every weekday, that’s five times more chances at bat.” –JS

“There’s something about being accountable every single day that you literally have to look around you to find that inspiration.” –RM

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Yours,

—J