Captain’s log, stardate 20190616
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How To Keep Producing Killer Content
Sent by Jonathan Stark on June 17th, 2019
This week on TBOA, Rochelle and I answer the question: “How can you keep producing killer content?”
LISTEN NOW -> How To Keep Producing Killer Content
Talking Points
- How to measure engagement
- What’s repeatable about going viral
- Knowing your audience
- Understanding your audience’s baseline knowledge
- Terminology
- How often you should put out content
- Why you should write every day
- How often podcasts and videos should come out
- Separating what you have to do from what adds value but isn’t strictly necessary
- People trust videos more if they’re more natural
Quotable Quotes
“Killer content is content that engages your ideal audience.” –RM
“If you know who you’re talking to, it dramatically increases the odds of being able to help them.” –JS
“If you go from publishing weekly to every weekday, that’s five times more chances at bat.” –JS
“There’s something about being accountable every single day that you literally have to look around you to find that inspiration.” –RM
Sharing is caring!
If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Yours,
—J