January 21, 2023

4 Reasons Why Nobody’s Buying

Sometimes you will spend time in an active market that has a demand you believe you can serve with your existing products and services, but nobody in the market is buying anything from you.

What’s going on?

It could be a bunch of different things. Here are four:

  1. Awareness—They are not aware of your offering at all
  2. Recognition—They are aware of your offering, but they don’t recognize it as a solution to their problem
  3. Trust—They do recognize your offering as a solution to their problem, but they don’t find your claims credible
  4. Value—They find your claims credible, but your offering costs more than a solution is worth to them

Each of these issues has a different fix, so finding out which one is the most serious would be a great place to start.

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