Captain’s log, stardate 20230121
4 Reasons Why Nobody’s Buying
Sometimes you will spend time in an active market that has a demand you believe you can serve with your existing products and services, but nobody in the market is buying anything from you.
What’s going on?
It could be a bunch of different things. Here are four:
- Awareness—They are not aware of your offering at all
- Recognition—They are aware of your offering, but they don’t recognize it as a solution to their problem
- Trust—They do recognize your offering as a solution to their problem, but they don’t find your claims credible
- Value—They find your claims credible, but your offering costs more than a solution is worth to them
Each of these issues has a different fix, so finding out which one is the most serious would be a great place to start.
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