Captain’s log, stardate 20230201
People don’t buy stuff that costs more than it’s worth to them.
In other words, nobody wants to spend ten bucks to solve a ten-cent problem.
If people in your target market believe that your offering is a solution to their problem but they still aren’t buying, the problem could be that your price is higher than the value to the buyer.
What can you do about this?
Two things:
This probably deserves its own post, but I should point out that the total cost to the buyer can include things besides just your fee, like:
(If you’d like to know more about one or all of these, PLMK)
Yours,
—J
P.S. Check out the orginal article for related info.