July 6, 2022
Have you been in “planning mode” a year+?
Podcasting is one of the best things I’ve ever done for my business.
And yet, most people who own a business like mine don’t have a podcast.
Why not?
Here are some common objections:
- “I hate the sound of my own voice”
- “I wouldn’t know what to talk about”
- “It seems really complicated”
- “I haven’t got the time to devote to it”
- “English isn’t my first language”
- “I have no idea how to get started”
It bums me out to hear these sorts of things because only one of them should really hold you back.
Let‘s take a look at each:
I hate the sound of my own voice!
If you aren’t used to hearing your voice on a recording, it can be jarring at first. But I’ve got news for you: you’re the only person it sounds weird to.
Everyone you know - family, friends, colleagues, clients - thinks it’s totally normal. It’s fine. In fact, it’s UNIQUELY YOU which is great differentiator.
I wouldn’t know what to talk about!
You don’t have to know what to talk about. That’s what guests are for. You just ask them questions and comment on what they say.
If you are capable of conversing with your clients, then you are capable of having a conversation with a podcast guest.
It seems really complicated!
It can be extremely complicated. But it doesn’t have to be.
If you can run a two-person Zoom call, you’ve got the chops you need to record an interview show.
I haven’t got the time to devote to it!
Recording a podcast should take you about two hours per week once you get into the groove. And if you want to spend a little money and outsource the booking and editing, you could get that down to an hour.
Surely you have one hour per week to work ON your business, right?
English isn’t my first language!
When I hear a podcast host speaking English with an accent, do you know what I think? I think “Wow, that’s impressive!” I can’t even read another language, never mind speak one.
Plus, some of the most popular podcasters in the world speak with an accent. You simply don’t need to have perfect English to host a podcast. If your clients can understand your English, it’s good enough.
I have no idea how to get started!
Yes, this is a tough one. Starting a podcast can feel overwhelming. There’s so much advice online about podcasting that it’s like finding a needle in a haystack. Just browsing through the search results for “best podcast mic” enough to make anyone slam their laptop shut and give up.
But podcasting doesn’t have to be hard.
You just need to know what NOT to do.
If you have always wanted to start a show but gotten overwhelmed and given up, consider my 5-Day Podcast Challenge.
It’s an interactive online workshop designed to take you from zero to podcast in just five days.
The next session starts this coming Monday. Registration closes Saturday at 11:59pm ET. Enroll now before you forget!
Don’t waste another year planning your podcast. Launch that dang thing! There are people out there who are longing to hear your unique voice.
I hope to see (and hear) you there!
Yours,
—J