April 29, 2024
How to convince prospects
How do you convince your prospects to buy what you sell?
You can’t.
They have to convince themselves.
So...
Your sales conversations should be simple:
Just try to talk them out of buying what you sell, like so:
- Why not NOT do this?
- Why not WAIT to do this?
- Why buy from someone EXPENSIVE like me?
If you fail to talk them out of it, they’ll have convinced themselves to buy from you.
And then closing the deal becomes a formality.
Yours,
—J