Captain’s log, stardate 20220211
What would cause clients to place a low value on your expertise?
There are many reasons. Here are three:
Is it possible to increase your income with value pricing?
Yes, it is possible.
Is value pricing the only way to increase your income?
No, there are several other ways, like products, productized services, coaching, training, advisory retainers, membership communities, etc.
Is value pricing the easiest way to increase your income?
Maybe, maybe not. It depends on how much you would need to change about your current way of doing business.