Captain’s log, stardate 20220113

“How do you value price an outcome that can’t be measured in dollars?” and more…

PRE-S: Are you sick of putting out fires all week? My annual 10-Day Systems Challenge starts THIS MONDAY and will help you streamline your business so you can do less without making less. GET YOUR INVITE NOW ». Oh, and did I mention it’s FREE? :-)


In today’s group coaching live session, we had a bunch of good questions that touched on topics like:

Good stuff!

Here are just a few of the actual questions I answered today:


I’ve just finished making a lead magnet and want to start sending it to connections on LinkedIn in my niche. What approach would you use here? My first thought was to send a link to the lead magnet and mention that I’m looking for feedback from experts like them. Although I’d like to send them a lead gen page, that seems too pushy for a cold connection. (timestamp: 7m6s)


How would you approach pricing services when the value you bring isn’t (or isn’t primarily) financial? I help organizations both design more equitably and produce more equitable outcomes. There can certainly be a business case for this (Google’s Product Inclusion lead wrote an entire book about it), but a lot of companies hire me/my peers for values-based and ethical reasons. (timestamp: 15m0s)


What is the best way to identify expensive problems a vertical or demographic faces? I am trying to decommoditize my dev shop and specialize is solving one specific hard and expensive problem but having issues identifying which vertical to go after and how to identify and scope a problem. Thanks (timestamp: 27m54s)


I want to offer some productized services (paid pick-my-brain calls, training, monthly advisory service, etc.). I wonder if I should publish the prices for these services on my website. None of the other companies that work in my niche do this. I still sometimes get (hourly) work through an agency and I’m not sure if publishing prices could disturb my relationship with them somehow. (timestamp: 51m20s)


Using your proposal template, do you ever give folks the option to stop work after the advisory phase if their needs have changed? Do you include an early term fee, or just bake it in and not worry about it? I know they’re supposed to pay up front but my gut is they’re going to want to spread it out. (timestamp: 84m50s)


(If you’re curious, you can review the entire list here)

Are you paralyzed by questions like these?

Get the answers you need at a price you can afford with my group coaching membership community.

When you join your colleagues in my group coaching community, you’ll get:

By popular demand, I have added a private audio podcast feed of past group coaching live sessions so you can binge listen to the back catalog while walking the dog, washing the dishes, or whatever else you do while listening to podcasts :)

NEW! Group Coaching also includes membership in a dedicated Slack channel for 24/7 asynchronous discussion, and a searchable library of all my email sequences, business templates, coaching questions, daily emails, and more.

Ready to get started?

Don’t waste another year moving one inch in every direction. Join my group coaching community and get the answers you need to move forward.

GET ANSWERS NOW »

(Don’t worry, there’s no long term obligation. You can cancel your subscription at any time and your card WILL NOT be charged again.)

Yours,

—J

P.S. Would you like to see a FREE sample of what group coaching is like? Here’s a past session: FREE replay of Group Coaching session

share this page on twitterbrowse the archive