December 4, 2021

Success story from reader Jonathan Hall

Longtime list member and private coaching grad Jonathan Hall replied to my recent message about asymmetric intimacy with a success story that demonstrates the power of podcasting (shared with permission):

What a timely post.

Just yesterday I had my third 1-on-1 consulting call ever (and the first was less than a month ago). This was the second person who found me via my podcast. And it was honestly a bit of a funny feeling. Literally, the first thing the client said as an introduction was “I know you, but you don’t know me.”

I’ve only released 21 podcast episodes, but already it’s having a tangible payoff in the way people perceive me as an authority in my space.

—JH

If you’re looking for a way to differentiate yourself from your competition, podcasting is a great way to position yourself as “the one and only” choice for the kind of clients you’d most like to work with.

Sure, it takes a little time to before your efforts start to pay off, but I can promise you this:

Chatting with smart guests on your podcast every week is a lot more fun than staring blankly at Google Analytics for hours on end trying to guess how to please the algorithm gods.

Your choice.

Yours,

—J

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