Captain’s log, stardate 20211003

Implementing Value Pricing

Understanding value pricing is not difficult.

But...

Implementing value pricing into an existing business can be extremely difficult.

How difficult it is to implement value pricing depends on the structure of your existing business.

Over the years, I’ve received several frequently asked questions from business owners having a hard time implementing value pricing.

For example:

Do any of these questions stand out as the most interesting to you?

I’ll tackle the most popular ones in future messages.

Yours,

—J

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