Captain’s log, stardate 20211124
There are only about a dozen people on this mailing list who I’ve met in person.
Therefore, the odds are extremely high that you and I have never met IRL.
So... if you trust me, I’d bet that it’s because you’ve listened to me jabbering endlessly on a podcast.
There’s something about podcasting that creates what I call asymmetric intimacy.
I noticed it more than a decade ago when I started listening to Paul and Marcus on Boagworld.
Although we had never met, I felt like I was friends with the hosts.
Like we were buddies who hung out every week.
And therefore, I placed a lot of trust in them.
Why does this matter?
Building trust at scale is a great way to build your business.
And podcasting is a great way to build trust at scale.
So if you want to build your business, you might want to consider starting a podcast.
It’s probably a lot easier than you think.
Trust me 😉