Captain’s log, stardate 20211119
Earlier this year, longtime friend-of-the-list Peter Akkies had me on his podcast How They Get Stuff Done to talk about financial incentives, BS marketing, my daily workflow, and a lot more.
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Here are the show notes from Peter’s site:
Why is marketing NOT bullshit? What does Karl Marx have to do with how we do business? And why is hourly billing completely nuts?
“If you are not interested in helping your clients, then you should just stick to employment.” - Jonathan Stark
Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of the Ditching Hourly podcast, and writes a daily newsletter on pricing for independent professionals. Jonathan has also written a number of books, offers a coaching program, and runs live group courses.
I ran into Jonathan’s writings a few years ago, when I was first learning about the world of online business. I was pursuing a business idea that didn’t end up going anywhere—more on that in the episode—but while doing research, I discovered Jonathan’s ideas about how to run a service-based business and those ideas blew my mind.
Jonathan and I discuss:
- Why marketing isn’t bullshit
- The role that aligned incentives play in building trust with clients
- What Jonathan’s daily workflow is like
And much more. Oh, and Karl Marx makes an appearance. Enjoy the show!
If you enjoy the episode, maybe let Peter know :)
P.S. Have you ever thought about starting your very own podcast but gave up on the idea?
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If you can run a Zoom call, you can host a podcast.
In my 5-Day Podcast Challenge, you will learn exactly what to do (and NOT do) to get your podcast off the ground in as little as five days.
The next session of 5DPC starts soon. Add your name to be notified when early bird registration opens:
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I hope to see (and hear) you there!