September 3, 2021
Stop billing, start pricing
Lots of people conflate the words “billing” and “pricing”.
For example, I’m often asked in interviews:
What’s so bad about hourly pricing?
A term like “hourly pricing” is an oxymoron.
Why?
Because pricing is something that is done by a seller prior to a buyer making a purchase decision.
Presenting an hours estimate to a potential buyer is not pricing. It’s estimating.
Here’s the thing...
It’s not a price if it can change later.
And if you don’t give a price, you’re not taking any risk.
And if you don’t take any risk, you’re not going to get any reward.
Yours,
—J
P.S. The Pricing Seminar is back.
30+ videos • 12 weeks of content • 24/7 peer discussion • 100% money-back guarantee
Registration is open now. Lessons begin on Monday, September 13th.
This is the last TPS of 2021. I hope to see you on the inside :-)