Captain’s log, stardate 20210903
Lots of people conflate the words “billing” and “pricing”.
For example, I’m often asked in interviews:
What’s so bad about hourly pricing?
A term like “hourly pricing” is an oxymoron.
Because pricing is something that is done by a seller prior to a buyer making a purchase decision.
Presenting an hours estimate to a potential buyer is not pricing. It’s estimating.
It’s not a price if it can change later.
And if you don’t give a price, you’re not taking any risk.
And if you don’t take any risk, you’re not going to get any reward.
P.S. The Pricing Seminar is back.
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Registration is open now. Lessons begin on Monday, September 13th.
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This is the last TPS of 2021. I hope to see you on the inside :-)