August 27, 2021

Everybody always wants something

Imagine that you became super rich.

Like, permanently wealthy.

I’m talking about kind of money that you could never burn through, even if you lived for five hundred years.

Would you stop wanting things?


You’d start wanting stuff that can’t be bought.

For example, here’s a quote from Jimmy Kimmel talking about his weight:

“It’s a daily struggle for me. Every day. If there was one thing I wish I could buy, it would be the ability to eat anything I want. That would be better than any house or car or anything.”

(Source: Jimmy Kimmel on The Bob Lefsetz Podcast)

Here’s the thing...

No matter how much money someone has, they always want something.

The question is:

What does your ideal buyer want?