Captain’s log, stardate 20210709
Let’s talk about making “credible claims” on a sales page.
I’ll start with some definitions...
Credible - Able to be believed; convincing. Capable of persuading people that something will happen or be successful.
Claim - An assertion of the truth of something, typically one that is disputed or in doubt.
In the context of a sales page, a “credible claim” is the promise of a desirable future state that a potential buyer finds convincing or believes is possible.
The opposite of a credible claim is an incredible claim, i.e., a claim that is not convincing or believable.
There are three big factors that make a claim credible or not:
If people aren’t finding your offer credible, try adjusting one of these three factors.