Captain’s log, stardate 20210707

500% Satisfied

A few days ago, I sent out a $1k Phone Call challenge.

Scores of fellow list members sent back thoughtful replies but in case you missed it, the original challenge basically went like this:

What do you think the sales page for a $1k phone call would have to say for people to actually start buying it from you?

My take on it is this:

Ideally, the sales page would make a credible claim that buyer will be at least 500% satisfied with their purchase.

The key phrases here are:

The two little words “credible claim” are loaded with a world of nuance and complexity, so I’ll try to unpack those over the next few days.

On the other hand, “500% Satisfied” is fairly straightforward.

What I mean by “500% Satisfied” that the buyer would feel that the result of the $1000 phone call was worth $5000 (or more) to them.

This does not necessarily mean that the buyer will literally make or save $5000 immediately (or soon after) speaking with you.

All it means is that when they get off the call, they think something like:

“I would have paid $5000 for that!”


“That was worth 5x what I paid!”


“I spent $4000 less for that call than it was worth!”

Here’s the thing...

If you can make a credible claim of delivering a 5x (or more) return on investment for a single $1k phone call, people will buy it.

If you can’t, then you can do one of two things:



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