Captain’s log, stardate 20210506
In today’s group coaching session, we had a bunch of good questions that touched on topics like:
Plus, we did a deep dive on my Twitter rant about Apple’s paid podcast subscription announcement. Ha!
Here are some of the questions I answered today:
How would you structure a technical advisory retainer where you would be available to a whole engineering team ranging from 2-10 people? Both advice on mechanics and pricing would be appreciated. (timestamp: 2m 13s)
Creating content that answers expensive questions for expensive customers and markets those content. What are the processes and how long does it usually take for one to start seeing results? (timestamp: 13m 55s)
I’d love your insight on offering an “exclusivity” option to clients. As in “I can offer [SERVICE] for [$RATE]. If you’d like to be my exclusive client in [THEIR INDUSTRY], the free would be [$HIGHER RATE].” Happy to provide additional context in the chat if that would help. (timestamp: 28m 30s)
How should I disengage from a long time client who is annoying, has unrealistic expectations, and is needy? I am planning to help them outsource all of the execution work I am doing, formally teach them all of the common sense stuff, and continue on an advisory retainer with clear terms. (timestamp: 38m 48s)
As a designer/developer, I usually land bigger projects when I’m referred by an independent CMO since he is trusted by larger businesses. Should I focus on building relationships with more consultants rather than bidding on projects directly? (timestamp: 45m 59s)
Recently you posted [somewhere] about the impact of privacy changes on podcasting though you still support it as a “speaking channel”. Any more insight on what the challenges will be? What do we need to know? (timestamp: 55m 59s)
(If you’re curious, you can review the entire list of past questions here)
Do you have questions like these that you’d like to get answered?
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