May 5, 2021
Are non-profits a good niche? (reader feedback)
Fellow list member Reuben Herzl sent in some useful feedback regarding yesterday’s message about non-profits as a niche (shared with permission):
Nice topic Jonathan, and right on!
Nonprofits have been my bread and butter for years but it has taken me time to move from producing social impact work (for well-funded local foundations with a proper marketing budget) to national conservation organizations.
Only those organizations with a headcount of over 100 folks or so tend to be able to afford me, but that’s okay. (Pro tip: look at their IRS 990 filings and you can learn a lot!)
Anyways, I’ve learned so much from your content for years, Jonathan. Always a breath of fresh air.
Best,
Reuben
If you’re serious about niching down on non-profits, check out GuideStar. I don’t know if there’s still a free plan, but there used to be.
Yours,
—J