Sent by Jonathan Stark on April 7th, 2020
This week on TBOA, Rochelle and I ask the question:
“What should you think about before you cut your fees?”
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“If you have – especially for clients where you’ve got this tight one-on-one relationship – just have the conversation.” –JS
“Blanket anything is pretty much not going to work.” –RM
“Things change, and they keep moving forward. The pace of change is through the roof right now, but it’s normal, it’s just compressed.” –JS
“If nothing else, this whole mess is an opportunity to get really clear about what you’re contributing to your clients’ bottom line.” –RM
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