April 7, 2020

Before You Cut Your Fees...

Sent by Jonathan Stark on April 7th, 2020

This week on TBOA, Rochelle and I ask the question:

“What should you think about before you cut your fees?”

Why you might be considering cutting your fees right now
Why you should avoid making assumptions about your clients’ needs and financial standing
Having the conversation with your clients
Avoid making decisions out of fear
Change is going to happen regardless
Getting clear about your value
Products with the least personal investment
Why free is better than cheap
Group coaching prices
Adding more value for your existing audience
Giving away video or audio vs. books
Live events
Sending out invoices

“If you have – especially for clients where you’ve got this tight one-on-one relationship – just have the conversation.” –JS

“Blanket anything is pretty much not going to work.” –RM

“Things change, and they keep moving forward. The pace of change is through the roof right now, but it’s normal, it’s just compressed.” –JS

“If nothing else, this whole mess is an opportunity to get really clear about what you’re contributing to your clients’ bottom line.” –RM

If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

Yours,

—J