March 29, 2020

Who do you help?

Lots of folks have been emailing to tell me that the positioning crash course webinar I gave the other day was super useful.

If you don’t have clear and concise answers to the following questions, you might want to check it out:

Here’s a link to the replay:


I went through a positioning exercise with a dozen people before we ran out of time, and one thing became crystal clear pretty quickly:

The most helpful question to answer is who you help. IOW - your audience or your target market or your ideal buyer.

I know most people hate picking a target market, but it unlocks all sorts of levers that you can pull to increase your impact, raise your prices, and grow your business.

If you don’t know who you’re trying to attract, it should come as no surprise that you’re not attracting them.