Sent by Jonathan Stark on March 30th, 2020
Friend-of-the-list Frank McClung, sent in the following fabulous and detailed feedback on a recent episode of TBOA entitled “How positioning and pricing contribute to profits”.
To sum up, Frank said:
This is a must-listen for anyone wanting to fully understand value pricing and positioning.
If you haven’t listened yet, check through Frank’s bullet list below and see if anything strikes your fancy.
Thanks to Frank for sharing this!