February 7, 2024

People Do Business With People They Trust

Think of your favorite podcasts. Ones you listen to a lot.

Got a few in mind?


Now think of the hosts.

Don’t you feel like you know them? Like, really well?

Here’s the thing...

You’ve never met them. They probably don’t know you exist.

But when you spend a lot of time listening to someone, a sort of asymmetric intimacy can develop.

Eventually, you come to feel as if you know them. You probably like them. You might even trust them quite a bit about whatever their area of expertise is.

And guess what?

People do business with people they know, like, and trust.

Do you think they’d be more likely to buy from you?

Heck yeah, they would.