January 14, 2020

Articulated finger extensions

Sent by Jonathan Stark on January 14th, 2020

Fellow list member Iain Gray wrote in with an example of someone who seems impossibly niched down, and yet appears to be doing quite well for himself:

Jonathan, I don’t think I’ve seen one this specific (and intriguing) for a while... https://www.facebook.com/gary.fay.creations/ This guy makes articulated finger extensions (for props, costumes, or for fun) He seems to be pretty busy with orders too! Iain

Five years ago, I wouldn’t have guessed that someone who makes creepy (and expensive!) articulated finger extensions would have a 4 month waiting list. Heck, I would have been surprised that he’s making a living at all.

But these days, it doesn’t surprise me a bit.

Wouldn’t you like to have client work booked out 3 months in advance? Or to have a waiting list for your next course launch? Or to have your coaching program sell out in a day?

If those things seem out of reach for you right now, I’d be willing to bet that getting laser-focused with your positioning is the answer.

Yours,

—J