Coaching Call with Landscape Architect Daniel Robey

Sent by Jonathan Stark on January 16th, 2020

Fellow list member Daniel Robey sent me an email recently that had some interesting questions:

Jonathan, I recently viewed your video on The Futur’s website and am really excited about implementing your concepts into my business. I am a landscape architect working on high-end residential projects ranging in construction costs anywhere between $200,000 to $3 million dollars. I’ve been working off of an architect’s business model with multiple stages of design documents with both hourly and fixed fee structures. I think for the right projects, your value base approach would work very well for these clients are doing the project for lifestyle reasons and not resale purposes. However, I have a number of clients with very large estates or even wineries where the scope consistently morphs as different parts of the property are developed. Do you have any strategies for these types of projects where a defined goal or objective is very hard to pin down? Value based monthly fees? Thanks in advance for any words of wisdom. —Daniel

To do a good job answering Daniel, I needed to ask a bunch of follow up questions to understand more about his business. Rather than go back and forth in email, we agreed to do a coaching call as an episode of Ditching Hourly so other might benefit from the conversation.

Here’s the link:

!!! LISTEN NOW !!!

(Heads up: we went deep, so it’s a looong call…)

Prior to our call, I didn’t have a clear idea of what a landscape architect does. It turns out that there are quite a few parallels between landscape architecture projects and software projects (or any other projects that take months and require a fair amount of collaboration with the client).

Daniel told me at the end that my advice was super helpful. I hope you find it useful, too. If you have a chance to listen, plmk what you got out of it.

Yours,

—J