December 2, 2019

Moving From Execution To Strategy

Sent by Jonathan Stark on December 2nd, 2019

This week on TBOA, Rochelle and I ask the question:

“Are you ready to move from execution to strategy?”

How to get out of execution when you get stuck
3 layers of strategy
What would cause someone to want to move from execution to strategy
When the client suggests features that won’t work
How to sell and price strategy
Opportunity cost
Separating clients who are interested in strategy from those who aren’t
Why people in the strategy space are needed
Developing the language to get more strategy clients
If you’re an authority, you’re likely to attract a lot of people who want your advice, opinions, and plans
It’s more difficult to be an authority if you’re all about execution
Whether or not you have to keep consulting
Why you don’t need to know 100%

“There is an execution piece and there is a strategy piece, and you can think about any place along that curve, you can set your business.” –RM

“Strategy is probably one of the most misused words that I get questions about.” –JS

“Don’t pretend you’re doing strategy when that’s not what you were hired for.” –JS

“I’m going to argue that we have a real need right now for people in the strategy space.” –RM

If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

Yours,

—J