Captain’s log, stardate 20191203
Sent by Jonathan Stark on December 3rd, 2019
How could you make $5,000 a day doing janitorial work?
By niching WAY down.
Long time reader Ryan Coleman sent in this excellent example of niching down a business to corner a market and command premium fees.
Here’s an excerpt:
“Michael Quaranto runs what is believed to be the only large-format screen cleaning service in the country, earning nearly $1m in annual revenue.”
Read the full article here:
I know it’s counterintuitive, but getting hyper specific about who you serve makes everything about your marketing easier.
This results in more leads, better clients, and higher fees.