Captain’s log, stardate 20191203

The guy who cleans IMAX screens

Sent by Jonathan Stark on December 3rd, 2019

How could you make $5,000 a day doing janitorial work?

By niching WAY down.

Long time reader Ryan Coleman sent in this excellent example of niching down a business to corner a market and command premium fees.

Here’s an excerpt:

“Michael Quaranto runs what is believed to be the only large-format screen cleaning service in the country, earning nearly $1m in annual revenue.”

Read the full article here:

I know it’s counterintuitive, but getting hyper specific about who you serve makes everything about your marketing easier.

This results in more leads, better clients, and higher fees.

Yours,

—J