Captain’s log, stardate 20191203


The guy who cleans IMAX screens

Sent by Jonathan Stark on December 3rd, 2019

How could you make $5,000 a day doing janitorial work? 

By niching WAY down.

Long time reader Ryan Coleman sent in this excellent example of niching down a business to corner a market and command premium fees.

Here’s an excerpt: 

“Michael Quaranto runs what is believed to be the only large-format screen cleaning service in the country, earning nearly $1m in annual revenue.”

Read the full article here:

I know it’s counterintuitive, but getting hyper specific about who you serve makes everything about your marketing easier. 

This results in more leads, better clients, and higher fees.




share on twittershare on linkedinbrowse the archive