Sent by Jonathan Stark on November 28th, 2019
Using words improperly is sometimes an indication of a lack of understanding or clarity. Not always, but sometimes.
The second most common example of this in my world is “pricing” vs “billing”.
Let’s have a look at what Google tells us these words mean:
Pricing—deciding the amount required as payment for something offered for sale.
Billing—the process of making out or sending invoices.
See? Not the same thing.
Perhaps most importantly, pricing happens before the buying decision is made. Billing happens after the buying decision is made.
This is a huge difference.
(If it’s not clear to you why, please hit reply and let me know your thoughts so I can write a follow up)