February 14, 2018

Tough Love Teardown - TOMORROW AT 1PM ET

One of the things that I’m often called upon to do for the students in my mentoring program is to review their marketing materials and offer my advice.

Here’s how it works:

Students send me drafts of things like a new home page, an email signup page, a webinar signup page, a product sales page, and so on.
I fire up my screen recorder (Dropshare, if you’re curious) and I do a live read through, reacting to each section in real time. It’s sort of like user testing, but with a really well informed user :-)
I send the video back to the student.
Students typically find these videos extremely helpful. The best part is that there often aren’t all that many things that need to be changed to take the piece from “meh” to “wow!”

It’s usually just a question of clarifying what the page is for, rearranging or adding a few sections, and cutting out any weak, mushy, or overly clever copy.

Here’s where you come in...

I’m going to do a free public live teardown session TOMORROW AT 1PM ET for anyone who has a page they’d like me to review.

It’ll be sort of a “lightning round” format, which means I won’t have tons of extra time to be usual warm and fuzzy self ;-)

For this reason, I’m calling it “Tough Love Teardown”. If you’ve got a page you’d like me to review AND you can take a firehose of constructive criticism, click this link to register:

YES, I WANT TO ATTEND!

(Just want to watch? That’s fine, too. I’d love to have you join us!)

Here’s how it works

Register for Tough Love Teardown in Crowdcast
Click the “Ask a question or suggest a topic” button
Paste in the URL you want me to review
Briefly describe how folks most commonly end up on this page (e.g., Google search, link in an email campaign, sponsorship on a podcast, link in your social media profile, link in your email signature, etc)

Here’s the registration link again: https://www.crowdcast.io/e/tough-love-teardown/

Call me crazy, but I think this sounds like a lot of fun. I hope you do, too!

Yours,

—J

P.S. You’re getting this message about three hours before the rest of the world because you expressed an interest in TLT back in December. Thanks for raising your hand - now make sure to register before everyone else piles in :)