November 27, 2019

Ron Baker on The Subscription Economy

Sent by Jonathan Stark on November 28th, 2019

In episode 160 of Ditching Hourly, value pricing guru Ron Baker joins me to talk about the next pricing model for service professionals.

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Ron’s Bio

Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—a radio talk-show host on the The Soul of Enterprise: Business in the Knowledge Economy, and the Chief Value Officer at Armanino LLP.

Ron has authored seven best-selling books, including: The Firm of the Future; Pricing on Purpose; Measure What Matters to Customers; and Implementing Value Pricing.

Ron has toured the world, spreading his value-pricing message to over 210,000 professionals. He has been named on Accounting Today’s 2001-2007, and 2011-2018 Top 100 Most Influential People in the profession; and inducted into the CPA Practice Advisor Hall of Fame in 2018. He is a faculty member of the Professional Pricing Society. He presently resides in Petaluma, California.

To contact Ron Baker:


Website/Blog: and

Twitter @ronaldbaker

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