November 14, 2019
“How do I sell more high-value strategy engagements?” and more...
Sent by Jonathan Stark on November 14th, 2019
In today’s group coaching session, we had a bunch of good questions that touched on topics like:
- How to improve positioning based on past project types
- Good ways to start business-related “painstorming” conversations
- Advice on selling strategy creation and implementation to a target market
- The three things JS would do if he was starting his business over from scratch
Plus, I did a 15 minute website teardown for a student who does architectural photography. Good stuff!
Here are some of the questions I answered today:
Current client buckets: 1. companies looking to improve efficiency. 2. early stage startups. Project Categories: - streamlining payroll. - build custom work management tools(simplifying complex internal processes). - leveraging automation tools. Horizontal Positioning First Pass: We help companies improve efficiency by building work management tools. How can I improve positioning based on past project types? (timestamp 1m 26s)
Good ways to open conversations with people and ask them to share pain points in business? (timestamp 17m 21s)
Your 25yo again starting over from scratch with everything you know from today. All you have is your skill set + niche page + $500 ad budget. What are the top 3 things you need to be doing on the daily to create a prosperous business. (timestamp 22m 19s)
My target market is consulting firms. For new business, they are very referral focused, it’s all about the network and word of mouth. “Sales” is often even a taboo word. Given all of this, what is your advice on selling marketing (strategy creation and implementation) and websites to this market? (timestamp 32m 17s)
If there’s time could you do a site tear down: [link redacted] you might remember me as the ‘digital solutions guy’ this is my attempt at niching down, feedback really appreciated, thank you! (timestamp 49m 26s)
(If you’re curious, you can review the entire list of past questions here)
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Yours,
—J