July 7, 2019

Best Practices

Sent by Jonathan Stark on July 8th, 2019

Here’s a big list of “best practices” that I violate on a regular basis:

Website

• Have top level navigation
• Have a blog
• Tag your posts
• Have an RSS feed
• Have lots of pretty photos
• Make your site SEO friendly

Podcast

• Always publish your podcast at the same time every week
• Make sure all your episodes are about 20 minutes long (because that’s the average commute time)
• Ask listeners in every podcast episode to “rate and review on iTunes”
• Use intro and outro music in your podcast episodes
• Use a professional voice actor for your podcast intro
• Create episode specific artwork for every podcast episode
• Publish transcripts, show notes, and bonus content for every podcast episode
• Launch your podcast with multiple episodes to boost your New and Noteworthy rating in iTunes

Mailing List

• Send messages to your mailing list no more than once per week
• Always publish your newsletter at the same time
• Always customize your email message with the recipient’s first name
• Don’t sell stuff to your email list in every message
• Don’t swear because you’ll run afoul of spam filters

Fuck all that noise.

Here’s the thing...

Make awesome shit.

Share it with people who need it.

That is all.

Yours,

—J

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