Is It Marketing BS Or Genius?

Sent by Jonathan Stark on July 10th, 2019

This week on TBOA, Rochelle and I answer the question:

“Is It Marketing BS Or Genius?”

LISTEN NOW -> Is It Marketing BS Or Genius?


Talking Points

Quotable Quotes

“When it’s real, it’s not BS.” –RM

“It’s not just the information transfer. If it were just information transfer, then everything would probably be a book or an audio file. You’d do everything in one medium. But you don’t.” –JS

“You’re not making it up, it’s your story but you pick the points you want to tell and how to tell them based on what the pull is between you and your audience.” –RM

“If you’re trying to help people who are into renewable energy, it’s going to be pretty hard to sell to climate deniers. Pick your battles.” –JS

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Yours,

—J