Sometimes worse is better

Sent by Jonathan Stark on June 14th, 2019

Has a client ever asked you to do something the “wrong” way?

Things like:

Here’s the thing...

Sometimes - not always, but sometimes - there are perfectly valid business reasons to opt for an objectively “worse” version. 

Unless you know what results the client is hoping to achieve from the changes, you don’t really have a strong basis to argue against the request. 

Yours,

—J