June 13, 2019
“How do I validate a new positioning statement before going all-in?” and more...
Sent by Jonathan Stark on June 14th, 2019
In this week’s group coaching session, we tackled one monster question that touched on topics including:
- Various ways to segment a fairly broad target market
- The difference between a problem and a pain (and why you want to focus on pains)
- How to validate a new positioning statement before going all in
- A six-step process for starting from scratch in a new market
Good stuff!
Here is the actual question:
My current position: I help physicians educate their patients about Low Carb without using valuable clinic time to do it. Should I narrow down to a specific type of physician? Can you give me a quick refresher on a plan to engage my target via Twitter? When I update my Twitter bio to reflect the new position, should I also update my website? My LinkedIn profile?
(If you’re curious, you can review the entire list of past questions here)
Do you have questions like these that you’d like to get answered?
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Yours,
—J