June 13, 2019
“How do I validate a new positioning statement before going all-in?” and more...
Sent by Jonathan Stark on June 14th, 2019
In this week’s group coaching session, we tackled one monster question that touched on topics including:
- Various ways to segment a fairly broad target market
- The difference between a problem and a pain (and why you want to focus on pains)
- How to validate a new positioning statement before going all in
- A six-step process for starting from scratch in a new market
Here is the actual question:
My current position: I help physicians educate their patients about Low Carb without using valuable clinic time to do it. Should I narrow down to a specific type of physician? Can you give me a quick refresher on a plan to engage my target via Twitter? When I update my Twitter bio to reflect the new position, should I also update my website? My LinkedIn profile?
(If you’re curious, you can review the entire list of past questions here)
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