Reader question from Christian Lüdemann

Sent by Jonathan Stark on June 12th, 2019

List member Christian Lüdemann wrote in to ask (shared with permission):

Hi Jonathan, I just bought your book The Freelancers Roadmap and I have a question about the niche down part. I am currently a freelancer with the tagline: “I help companies create Angular apps efficiently through training, consulting and recruitment” It seems that you often have software developers target specific industries such as “I help dentists getting more customers...”. Do you think my focus is too broad/not enough focus on a specific set of customers? I am currently making 20-30 k a month, so it is not that I am not getting clients, but I might get more success with more narrow specialization. Thanks.

Thanks for your question CL!

This touches on a bunch of topics, so here are my thoughts in no particular order:

I hope that helps!