June 2, 2019

Choosing An Unconventional Niche

Sent by Jonathan Stark on June 3rd, 2019

(FYI - The early bird discount for The Pricing Seminar goes away tomorrow at midnight. Visit ThePricingSeminar.com and find the BLUE BIRD on the home page to get your coupon code)

This week on TBOA, Rochelle and I answer the question:

How (and why) might you choose an unconventional niche?

LISTEN NOW -> Choosing An Unconventional Niche

Talking Points

• How to choose a specialization
• What you can find out when you go deep into a specific area
• Picking a niche that’s intriguing to you
• How much choice people really want
• The Why Conversation
• Focusing your limited resources onto a specific point
• Why you should do a search to see what clients will see when they search for businesses like yours
• Incorporating your interests or passions into your branding
• Why money-based decisions don’t help you find your niche
• Who you want your message to resonate with and who you don’t want it to resonate with
• Making changes for the better
• Experimenting with a change in order to test the market

Quotable Quotes

“Best practices only get you so far.” –JS

“The easiest way to solve problems is to focus on some aspect of who you’re serving and figure out how your expertise can tackle that problem.” –RM

“Hope is not a strategy.” –RM

“You have to change something if you want things to be better.” –JS

Sharing is caring!

If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

Yours,

—J

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