May 29, 2019

“How should we charge for website support plans?” and more...

Sent by Jonathan Stark on May 30th, 2019

In today’s group coaching session, we had a bunch of good questions that touched on topics like:

Good stuff!

Here are some of the questions I answered today:

We currently offer our clients website support plans. (Which are basically retainer access to us, with some value-added services.) In the context of that type of offering, What are your thoughts on billing monthly (without a contract) vs. billing monthly (with an annual contract) vs. billing up-front for the entire annual contract? (timestamp: 1m 35s)

Hi Jon, can you design a productized coaching service over a period of time and set availability hours? Or will that make the client divide the amount per the hours set and defy the whole purpose? (timestamp: 20m 5s)

Following the website support plans question... One specific scenario from our company. We finished a website. And 2-4 weeks after launch, the client starts doing things like Online-Marketing. Some of those random calls or emails come in: - We have now a linkedin page. Can you add the link to the footer? - Can you please implement a facebook conversion pixel on the website? - How can i change the image on my homepage? - More random questions... So it’s support, but no bugfixes. How should we deal with that? (timestamp: 32m 17s)

We work with entrepreneurs and start-ups but there is often little budget for brand development when a business is launching. We know name / identity / positioning / brand artifacts are critical to long-term success but there doesn’t seem to be a realistic budget for these services. Any suggestions on how to structure a conversation for finding a mutually- beneficial solution? How do you feel about equity as a consideration? (timestamp: 39m 57s)

(If you’re curious, you can review the entire list of past questions here)

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