Captain’s log, stardate 20190530

Should you get creative in your positioning statement?

Sent by Jonathan Stark on May 30th, 2019

It depends.

The word “creative” is a bit slippery here.

If by “creative” you really mean “clever”, I think the clarity of your message will usually suffer (which is bad).

If by “creative” you really mean “poetic”, I think the clarity of your message will usually benefit (which is good).

When you look at your positioning statement, are you being clever or poetic?

Yours,

—J

share this page on twitterbrowse the archive